WildAid “Environment Excuse”

Creating a U.S. climate campaign for the whole U.S.

Climate action has never been more important. Yet it’s still a hot button issue for half the country. So instead of shame or scare tactics we flipped the script and positioned the environment as the best excuse to do (or not do) just about anything. The campaign resulted in over 18 million in free media (in every state) and more importantly earth-saving.