Ember Red

Part music video, part pop art piece and 100% fire.

There are times when you need to tell the story of a product. And then there are times when the product speaks for itself. For the Ember X (RED) partnership our charge was clear from the moment we laid eyes on it. We simply needed to show the world that Ember X Red was hot. Red Hot. In every way possible.

Our concept bring the heat – did just that. The animated film was inspired by heat mapping and set to “City on Fire,” a soon-to-be-released EDM track from Tiesto.