Walmart Famous Cars

Launching grocery pick-up with the biggest and buzziest product demo ever.

In this epic crossover of iconic cars from film and TV we show the ease of Walmart’s grocery pick up. Over 1000 pieces of content were produced including TV, online video, digital, social, mobile games, outdoor and radio. The film went viral with over 20 million views in 24 hours, and 700 million impressions in a week. E-commerce sales rose 43%, with over one million app downloads in a single month alone.